On July 9, our CAIO (Chief AI Officer) and Executive Officer, Satoru Yamamoto, spoke at the session “Generative AI as the Fast-forward Button for CX Transformation: The Present and Future of Digital Marketing Utilization” during “CX Circle 2025 Tokyo,”, an event hosted by Contentsquare.

Dentsu Digital is advancing the enhancement of advertising and customer experience CX through the use of AI, improving advertising effectiveness and strengthening brand value with interactive CX. Daisuke Yamamoto, the CAIO of Dentsu Digital, discusses the company's AI strategy and initiatives.

2025 is dubbed “The First Year of AI Agents,” highlighting their growing business impact. Dentsu Digital has been a pioneer in AI adoption for marketing, aiding client growth and efficiency. In the second installment of the “AI-Hacked Marketing at the Forefront of Evolution” series, three specialists from Dentsu Digital’s AI division will share insights on how AI agents, including “∞AI,” are transforming the marketing industry.

Satoru Yamamoto, Chief AI Officer (CAIO) and Executive Officer at Dentsu Digital, spoke at "AWS Summit Japan 2025," held from June 25 to 26, 2025.

AI "hacking" marketing tasks is reshaping traditional roles, as described by Dentsu Digital's term “AI-Hacked Marketing.” This transition shifts from a two-layer model of “humans × data” to a three-layer model of “humans × AI × data,” transforming marketing fundamentally. In the series “AI-Hacked Marketing at the Forefront of Evolution,” Executive Vice President Daisuke Kobayashi examines this AI-driven revolution.

At the “Cannes Lions International Festival of Creativity 2025,” the world’s largest celebration of creativity held in Cannes, France from June 16 to 20, our Chief AI Officer (CAIO) and Executive Officer, Satoru Yamamoto, participated as a speaker in a session hosted by Amazon Web Services (AWS) titled “How AI is Transforming Real-Time Marketing Intelligence and Creative Optimization.”